Chinese exporters are accelerating their pivot to the domestic market as trade tensions and U.S. tariff policies reshape global commerce. A joint initiative led by the China General Chamber of Commerce and six national trade associations has sparked nationwide efforts to integrate foreign trade enterprises into local supply chains through dedicated retail zones and promotional campaigns.
Trade Associations Push for Domestic Market Integration
Last week's proposal urges grocery chains, department stores, and e-commerce platforms to create "green channels" for export-quality goods. Analysts describe this as a proactive strategy to leverage China's vast consumer base, which recorded 48.79 trillion yuan ($6.79 trillion) in retail sales last year.
Unlocking $6.79 Trillion Domestic Potential
"This shift addresses global economic uncertainties while advancing supply-side reforms," explained an industry expert, emphasizing how domestic demand could offset external pressures. China's retail market now surpasses its total exports to the U.S., offering new growth avenues for businesses.
JD.com Leads $27.3 Billion Pivot
E-commerce giant JD.com has committed to purchasing 200 billion yuan ($27.3 billion) worth of export-to-domestic goods within a year. The company will establish specialized sales teams and platform zones for foreign trade enterprises, supported by training programs and subsidies. "We're streamlining market access to help businesses thrive locally," said Kong Xiangying, JD.com's vice president.
This strategic realignment highlights China's emphasis on economic resilience through dual circulation policies, balancing international trade with domestic consumption drivers.
