As blossoms herald spring across the Chinese mainland, a surge in outdoor recreation is fueling retail growth and reshaping consumer trends. CGTN reporter Xu Yi’s exploration of Beijing’s parks and shopping districts reveals crowds of residents embracing nature, with families picnicking under cherry trees and cycling groups stocking up on gear at local stores.
Sales of camping equipment, hiking apparel, and portable grills have tripled year-on-year, according to data from major e-commerce platforms. “We’re seeing unprecedented demand,” shared Wang Li, manager of a retail outlet in Chaoyang District. “Customers increasingly seek eco-friendly products and smart outdoor gadgets.”
Analysts link this trend to broader economic revitalization measures, with retail sales growing 6.8% in Q1 – outpacing regional averages. The service sector expansion coincides with rising employment in green tech and tourism-related industries. Meanwhile, urban parks report 40% more visitors compared to pre-2020 levels, reflecting evolving urban lifestyles.
This consumer shift combines wellness priorities with tech integration, as VR-powered camping simulators and solar-charged gear gain popularity. Experts suggest these patterns highlight China’s evolving consumption model, blending traditional spring festivals with contemporary sustainability values.
