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From Guizhou to Global Stages: The Rise of Zheng’an Guitars

Nestled in the mountainous terrain of Guizhou Province, Zheng'an County has transformed from an obscure rural area into a global music manufacturing powerhouse. A recent report reveals that one in seven guitars sold worldwide now originates from this unlikely hub, a story uncovered by CGTN reporter Xu Yi during a journey into the region.

From Farm Tools to Fretboards

Zheng'an's journey began decades ago with small workshops crafting farm tools. Today, over 100 guitar manufacturers call the county home, blending traditional craftsmanship with cutting-edge technology. Local artisans, many of whom once worked in agriculture, now produce instruments praised for their quality and affordability, shipping over 7 million guitars annually to markets in Europe, North America, and Southeast Asia.

Innovation in Harmony

The county's success lies in its fusion of heritage and innovation. Automated production lines work alongside skilled carpenters, while investments in R&D have led to patented designs tailored to international tastes. "Our guitars carry the soul of Chinese craftsmanship and the precision of modern engineering," shared one factory manager, showcasing instruments that balance aesthetic elegance with acoustic excellence.

Strumming Economic Growth

Zheng'an's guitar industry now contributes over $400 million to the local economy annually, creating jobs for 15,000 residents. The sector has also spurred tourism, with workshops offering immersive cultural experiences. For global investors, the story highlights opportunities in China's rural revitalization strategy, which prioritizes innovative industries beyond major urban centers.

As twilight falls over the karst hills, the hum of machinery echoes through Zheng'an's valleys—a modern symphony composed by tradition, ambition, and global demand.

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