The China Media Group (CMG) announced on Thursday that its 2025 Lantern Festival Gala achieved a remarkable 459 million views across all platforms, marking a 30 percent increase compared to the previous year.
Broadcast live on Wednesday evening, the gala celebrated the traditional Chinese Lantern Festival and received widespread acclaim from a global audience. The event featured a blend of heritage and innovative expressions of Chinese culture, resonating with viewers both domestically and internationally.
Social media platforms buzzed with 168 hot topics related to the gala, including enthusiastic comments like \"The Lantern Festival is fantastic!\" and discussions about core characters Ne Zha and Ao Bing attending the festivities. These trending topics highlight the event's significant impact and the public's engagement.
From CMG's Spring Festival Gala to the Lantern Festival Gala, these cultural showcases not only bring joy and warmth to audiences but also serve as important windows for the world to understand China's rich cultural heritage and its evolving creative expressions.
