The China Media Group (CMG) celebrated the 2025 Chinese Lantern Festival with a spectacular cultural gala that captivated audiences worldwide. The live broadcast achieved an impressive 459 million views across all platforms, marking a 30 percent increase compared to the previous year.
Held on Wednesday evening, the gala honored the Lantern Festival, which took place on February 12, 2025. This festival, observed on the 15th day of the first month of the Chinese lunar calendar, signifies the culmination of the Spring Festival celebrations and is a vital aspect of Chinese cultural heritage.
This year's Lantern Festival held particular significance as it coincided with the first Spring Festival since the observance was inscribed in UNESCO's Representative List of Intangible Cultural Heritage of Humanity. The Chinese New Year, or Spring Festival, is deeply rooted in traditions centered around family reunions, festive activities, and a massive travel surge, underscoring its importance in Chinese society.
The substantial viewership of the CMG gala reflects the global audience's growing interest in Asian cultural festivities. By showcasing the rich traditions and vibrant celebrations of the Lantern Festival, CMG not only entertains but also fosters a deeper understanding of Asia's cultural landscape among diverse viewers.
