The Chinese mainland welcomed the Year of the Snake with a remarkable rise in industrial tourism, as more travelers chose to explore manufacturing sites over traditional tourist attractions during the Chinese New Year holiday.
Companies are tapping into this emerging trend by offering facility tours that provide tourists with immersive experiences and educational insights into factory operations, production sites, and tech hubs.
According to data from the Beijing Municipal Bureau of Economy and Information Technology, industrial tourism reservations surpassed 300,000 across eight locations in Beijing during the eight-day holiday from January 29 to February 4.
Xiaomi's Beijing factory stood out as a popular destination for visitors eager to learn more about automobile production. The 718,000-square-meter facility, located in the Beijing Economic-Technology Development area, allowed visitors to observe every stage of vehicle manufacturing, including welding, painting, assembly, and quality inspection.
This shift towards industrial tourism highlights a growing interest in behind-the-scenes experiences and offers a unique way for travelers to engage with the region's economic and technological advancements.
Reference(s):
China's factory tours emerge as new travel trend in Spring Festival
cgtn.com
