Harbin, the capital of Heilongjiang Province in the Chinese mainland, is witnessing a surge in winter tourism as the ice and snow season reaches its peak. The city continues to draw a growing number of visitors with its diverse winter activities, expanded infrastructure, and warm local hospitality, solidifying its position as a prominent destination in the booming ice and snow economy.
In the previous winter season, Harbin welcomed over 87 million tourists, marking a remarkable 300 percent year-on-year increase. Tourism revenue skyrocketed by 500 percent to reach 124.8 billion yuan ($17.3 billion).
This year's demand for winter leisure travel remains robust, with Spring Festival hotel bookings up 76 percent compared to last year, according to Chinese travel platform Qunar. The upcoming 2025 Harbin Asian Winter Games and the introduction of new winter-themed travel options have further enhanced the city's allure.
New Travel Experiences Drive Demand
To meet the growing demand, new winter-themed train routes have been introduced, enhancing accessibility and offering unique experiences. The K974 ice and snow-themed train, launched by China Railway Nanchang Group, now connects Xiamen and Harbin, improving accessibility for travelers from southern regions. Additionally, the K5197 ice and snow travel photography train features specially designed cabins offering studio photoshoot services—a concept particularly popular among elderly travelers.
\"I am 72 years old this year. I came here to experience this tourist train and the travel photography service, and it has been a wonderful surprise,\" said Jin Yue, a traveler from Liaoning Province, to China Media Group (CMG).
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Harbin's winter tourism booms with new experiences, upgraded services
cgtn.com
