As winter casts its magical spell over northeast China, Harbin emerges as a glittering wonderland, captivating travelers from around the globe. The capital of Heilongjiang Province is experiencing a tourism boom, thanks to its diverse winter activities, upgraded services, and a warm welcome that defies the winter chill.
Last winter, Harbin welcomed over 87 million tourists, marking a staggering 300 percent year-on-year increase. Tourism revenue soared by 500 percent, reaching 124.8 billion yuan ($17.3 billion). This season, the momentum continues as the city prepares to host the 2025 Harbin Asian Winter Games and introduces new winter-themed travel options.
New Experiences Ignite Traveler Enthusiasm
To meet the surging demand for winter leisure travel, Harbin has unveiled innovative experiences that blend convenience with adventure. New winter-themed train routes are enhancing accessibility, offering travelers unique journeys through snow-clad landscapes.
The K974 ice and snow-themed train, launched by China Railway Nanchang Group, now connects Xiamen and Harbin, bridging the warmth of the south with the icy allure of the north. For many southern travelers, this route opens up a world of winter wonders previously less accessible.
Another novel addition is the K5197 ice and snow travel photography train. This train features specially designed cabins equipped with studio photoshoot services, allowing passengers to capture cherished memories against the backdrop of Harbin's winter scenery—a concept that has gained popularity, particularly among elderly travelers seeking new experiences.
\"I am 72 years old this year,\" said Jin Yue, a traveler from Liaoning Province. \"I came here to experience this tourist train and the travel photography service, and it has been a wonderful surprise.\"
A City Gearing Up for Global Attention
With Spring Festival hotel bookings up 76 percent from last year, according to Chinese travel platform Qunar, Harbin's hospitality sector is bustling. The city's preparations for the 2025 Harbin Asian Winter Games are well underway, promising to elevate its international profile and attract even more visitors.
Harbin's commitment to providing exceptional winter tourism experiences reflects the broader growth of China's ice and snow economy. By combining traditional attractions with new, innovative services, the city is not only boosting its own economy but also setting a benchmark for winter tourism across Asia.
As Harbin continues to enchant visitors with its icy landscapes and warm hospitality, the city's winter tourism boom shows no signs of slowing down. From thrilling snow sports to cultural festivals and scenic train journeys, Harbin offers a winter experience that is both unique and unforgettable.
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Harbin's winter tourism booms with new experiences, upgraded services
cgtn.com
