As the ice and snow tourism season reaches its peak, Harbin, the capital of northeast China's Heilongjiang Province, is witnessing a remarkable surge in visitors. Renowned for its diverse winter activities, expanding infrastructure, and warm local hospitality, the city continues to solidify its position as a premier destination in China's thriving ice and snow economy.
During the previous winter season, Harbin welcomed over 87 million tourists, marking a staggering 300 percent year-on-year increase. Tourism revenue soared by 500 percent, reaching 124.8 billion yuan (approximately $17.3 billion). This phenomenal growth underscores the city's appeal to both domestic and international travelers seeking unique winter experiences.
This year, the demand for winter leisure travel remains robust. According to Chinese travel platform Qunar, hotel bookings in Harbin during the Spring Festival period have increased by 76 percent compared to last year. The anticipation of the upcoming 2025 Harbin Asian Winter Games, along with new winter-themed travel options, has further fueled the city's allure.
Innovative Travel Experiences Drive Demand
To cater to the growing number of tourists, Harbin has introduced new winter-themed train routes that enhance accessibility and offer unique experiences. The K974 ice and snow-themed train, launched by China Railway Nanchang Group, now connects the southern city of Xiamen with Harbin, making winter tourism more convenient for travelers from the south. The train features themed decorations and amenities that immerse passengers in the festive winter spirit from the start of their journey.
Another innovative addition is the K5197 ice and snow travel photography train. This specially designed train offers cabins equipped for studio photo shoots, a concept that has proven particularly popular among elderly travelers. Passengers can capture memorable moments against the backdrop of Harbin's stunning winter landscapes.
\"I am 72 years old this year. I came here to experience this tourist train and the travel photography service, and it has been a wonderful surprise,\" said Jin Yue, a traveler from Liaoning Province, in an interview with China Media Group (CMG).
The combination of enhanced transport links and novel travel experiences is contributing significantly to Harbin's booming winter tourism industry. Local businesses and service providers have upgraded their offerings to meet the evolving needs of visitors, ensuring that the city's reputation as a winter wonderland continues to grow.
A Bright Future for Harbin's Winter Tourism
With the 2025 Harbin Asian Winter Games on the horizon, the city is poised for even greater international attention. The event is expected to attract athletes and spectators from across Asia and beyond, showcasing Harbin's capabilities as a host city and its rich cultural heritage.
The local government and tourism authorities are working diligently to capitalize on this momentum. Investments in infrastructure, hospitality services, and promotional activities aim to enhance the visitor experience and solidify Harbin's status as a must-visit destination for winter enthusiasts.
As Harbin continues to innovate and expand its winter tourism offerings, the city exemplifies the dynamic growth and potential of China's ice and snow economy. For travelers seeking a blend of cultural experiences, festive activities, and breathtaking winter scenery, Harbin remains an irresistible choice.
Reference(s):
Harbin's winter tourism booms with new experiences, upgraded services
cgtn.com
