Record-Breaking 2025 Spring Festival Travel Rush Sees Nine Billion Journeys in China
China is gearing up for an unprecedented travel surge during the 2025 Spring Festival, with projections estimating around nine billion inter-regional journeys—a remarkable seven percent increase compared to last year. This massive movement of people marks a new high in domestic travel, as citizens across the nation embark on trips to celebrate the Lunar New Year with family and explore the country’s diverse attractions.
Ice Tourism Ignites Northern Cities’ Popularity
Among the standout trends this year, “ice tourism” has captured the hearts of many travelers. Northern cities like Harbin, Changchun, and Urumqi are experiencing a tourism boom as visitors flock to enjoy winter festivities. The allure of shimmering ice sculptures, thrilling ski slopes, and a variety of snow activities are drawing record numbers of tourists eager to embrace the winter wonderland.
According to data from a leading Chinese travel platform, bookings for Harbin—a city renowned for its annual Ice and Snow Festival—have surged by 32 percent year on year. The growing enthusiasm for ice and snow sports in China has significantly contributed to this upward trend, as more people seek out authentic winter experiences.
Warm Destinations Also in Demand
Conversely, “warm tourism” is equally trending, with travelers seeking escape from the harsh northern winters. Southern regions and coastal cities are welcoming visitors looking to bask in milder climates, enjoy seaside vistas, and partake in cultural events unique to the warmer parts of the country.
The dual appeal of icy adventures in the north and sun-soaked retreats in the south is showcasing the vast diversity of China’s tourism landscape. This phenomenon highlights the evolving travel preferences of Chinese citizens, who are increasingly eager to explore different regions and cultural experiences within their own country.
Boost to Local Economies and Cultural Exchange
The record-breaking travel rush is not only a testament to China’s robust domestic travel industry but also a significant boost to local economies. Increased tourism brings opportunities for cultural exchange, supports small businesses, and encourages the development of infrastructure and services catering to visitors.
As the 2025 Spring Festival approaches, both travelers and destinations are preparing for a festive season filled with exploration, family reunions, and the shared joy of new experiences. Whether carving paths through snowy landscapes or soaking up the sun in warmer climes, the people of China are set to make this year’s holiday travel an unforgettable journey.
Reference(s):
cgtn.com
