China is set to witness a record-breaking travel rush during the 2025 Spring Festival, with projections estimating around nine billion inter-regional movements, marking a seven percent increase compared to the previous year. The surge reflects not only the country’s dynamic economic recovery but also the growing enthusiasm for domestic tourism.
Ice Tourism: Northern Cities Welcome Tourism Boom
Among the burgeoning travel trends, ‘ice tourism’ has emerged as a popular cultural attraction. Northern cities like Harbin, Changchun, and Urumqi are experiencing a tourism boom as travelers flock to enjoy ice and snow activities.
With the increasing popularity of winter sports in the Chinese mainland, many tourists are eager to admire intricate ice sculptures, experience skiing, and participate in other snow activities. According to data from a leading travel platform, the number of travel bookings for Harbin, the renowned ‘Ice City’ in northeast China’s Heilongjiang province, has soared by 32 percent year on year.
The upward trend in domestic travel during the Spring Festival not only boosts local economies but also highlights the rich cultural and geographical diversity of the Chinese mainland. As travelers explore the icy landscapes of the north, the 2025 travel rush signifies a vibrant start to the lunar new year.
Reference(s):
cgtn.com
