Domestic travel in the Chinese mainland is projected to hit a record high during the 2025 Spring Festival travel rush, with around nine billion inter-regional movements, up seven percent year on year. Among them, “ice tourism” and “warm tourism” have become popular cultural and tourism attractions.
Ice Tourism: Northern Cities Welcome Tourism Boom
Harbin, Changchun, Urumqi, and other northern cities have become popular choices for ice and snow tourism. With the increasing popularity of ice and snow sports in China, many tourists have developed interests to admire ice sculptures, experience skiing, and engage in other ice and snow activities. According to data from a Chinese travel platform, the number of travel bookings for the ice and snow city of Harbin in northeast China’s Heilongjiang province has increased by 32 percent year on year.
Reference(s):
cgtn.com
