China’s Spring Festival Travel Rush Hits Record High in 2025
China is set to experience an unprecedented surge in domestic travel during the 2025 Spring Festival travel rush. Projections indicate that around nine billion inter-regional movements will occur, marking a seven percent increase compared to the previous year.
The Spring Festival, also known as the Lunar New Year, is traditionally the most significant period for family reunions and cultural celebrations across China. This year’s anticipated travel boom reflects not only the enduring importance of these traditions but also the country’s robust recovery and growth in domestic tourism.
Rise of “Ice Tourism” in Northern Cities
Northern cities such as Harbin, Changchun, and Urumqi are witnessing a remarkable influx of tourists drawn to “ice tourism.” The increasing popularity of ice and snow sports has turned these cities into hotspots for experiencing the magic of winter. Visitors are eager to admire intricate ice sculptures, participate in skiing, and immerse themselves in unique snow festivals.
According to data from a Chinese travel platform, travel bookings for Harbin, renowned for its International Ice and Snow Festival, have surged by 32 percent year on year. The city offers a captivating blend of cultural heritage and winter artistry, attracting tourists from across the country.
“Warm Tourism” Gains Momentum
Simultaneously, southern destinations are experiencing a rise in “warm tourism” as travelers seek out milder climates during the holiday season. Coastal cities and tropical locales have become preferred spots for those looking to escape the northern chill. This trend highlights the diverse appeal of China’s vast geographical landscape, catering to a wide range of travel preferences.
Economic Implications and Cultural Significance
The record-breaking travel figures are expected to have significant economic implications, boosting local businesses, hospitality sectors, and cultural industries. The surge underscores the dynamic nature of China’s domestic market and offers insights into consumer confidence and spending habits.
The 2025 Spring Festival travel rush not only epitomizes the cultural vibrancy of China but also showcases the country’s infrastructural capabilities in managing large-scale population movements. Enhanced transportation services and safety measures are being implemented to ensure a smooth and enjoyable experience for all travelers.
As millions embark on their journeys across the country, the collective movement symbolizes unity, tradition, and the enduring spirit of celebration that defines the Spring Festival.
Reference(s):
cgtn.com
