China’s 2025 Spring Festival Travel Rush Hits Record High with Ice Tourism Boom

Domestic travel in China is projected to reach unprecedented levels during the 2025 Spring Festival travel rush, with approximately nine billion inter-regional movements—a seven percent increase year on year. This surge reflects the nation’s growing enthusiasm for exploration and cultural experiences during the festive season.

Ice Tourism Sparks Northern Cities’ Popularity

Northern cities like Harbin, Changchun, and Urumqi are witnessing a tourism boom as \

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