The 2025 Spring Festival travel rush in China is projected to reach unprecedented levels, with an estimated nine billion inter-regional movements anticipated—a seven percent increase from the previous year. This surge marks a significant milestone in domestic travel, reflecting the nation’s growing enthusiasm for cultural and leisure activities during the festive season.
Ice Tourism: Northern Cities Welcome Tourism Boom
Northern cities like Harbin, Changchun, and Urumqi are experiencing a remarkable influx of tourists eager to partake in ice and snow adventures. The allure of shimmering ice sculptures, thrilling skiing experiences, and other winter activities has captivated many travelers. According to data from a prominent Chinese travel platform, Harbin, renowned as the ice and snow city in northeast China’s Heilongjiang province, has seen travel bookings soar by 32 percent year on year. This trend underscores the rising popularity of ice tourism as a staple of the Spring Festival experience.
Warm Tourism Gains Momentum
While the north revels in its icy allure, warmer regions are also attracting crowds seeking milder climates and relaxing escapes. The diversification of tourism preferences highlights China’s rich geographical offerings, catering to a wide array of interests during the Spring Festival period.
The burgeoning interest in both ice and warm tourism not only boosts local economies but also enriches cultural exchanges. As more people venture to different parts of the country, they contribute to a vibrant tapestry of experiences that define the modern Chinese New Year celebration.
Reference(s):
cgtn.com
