Harbin, known as China’s ‘ice city,’ is preparing to welcome a surge of visitors as it gears up for another exciting winter tourism season. Building on the success of last year’s viral ice festival, the city is transforming into a winter wonderland that promises to captivate tourists from around the globe.
Reporter Wang Tianyu recently visited Harbin to experience the anticipation firsthand. The city’s streets are abuzz with activity as artisans carve intricate ice sculptures, and businesses prepare to accommodate the influx of tourists eager to immerse themselves in the icy spectacle.
The renowned Harbin Ice and Snow Festival has become a centerpiece of the city’s economy, attracting millions of visitors annually. The festival showcases stunning ice and snow art installations, cultural performances, and winter sports, highlighting the unique charm of Harbin’s cold climate.
Local businesses are optimistic about the upcoming season. The hospitality sector, in particular, is expecting a significant boost. “We are excited to welcome tourists back to our city,” says Li Ming, a hotel manager in Harbin. “The ice festival not only brings economic benefits but also allows us to share our culture and traditions with the world.”
The city’s focus on developing its ice and snow economy has contributed significantly to its prosperity. With investments in infrastructure and tourist facilities, Harbin aims to provide an unforgettable experience for visitors while promoting sustainable economic growth.
As the winter season approaches, Harbin stands ready to enchant tourists with its glittering ice sculptures and vibrant cultural events, solidifying its reputation as a must-visit destination for winter travel enthusiasts.
Reference(s):
BizFocus Ep. 115: Harbin gears up to welcome winter tourism boom
cgtn.com