At the bustling 7th China International Import Expo (CIIE) in Shanghai, Johannes Roscheck, president of Audi China, shared his insights on the challenges and opportunities in the rapidly evolving Chinese market. “The Chinese market is extremely dynamic,” Roscheck stated during an exclusive interview with CGTN. “Chinese customers are open to innovations, and this requires us to adapt to ‘Chinese speed’.”
Roscheck emphasized that the pace of change in China is unparalleled, pushing companies like Audi to be more agile and responsive. “Adapting to the ‘Chinese speed’ means integrating innovations faster and tailoring our strategies to meet the unique demands of Chinese customers,” he explained.
The automotive industry in China has been witnessing significant transformations, driven by technological advancements and changing consumer preferences. Electric vehicles, autonomous driving, and digital connectivity are at the forefront of these trends. Audi China is keen on capitalizing on these developments to strengthen its position in the competitive market.
“We are committed to delivering products and services that resonate with our Chinese customers,” Roscheck added. “Understanding their needs and expectations is crucial for our success.”
The 7th CIIE serves as a platform for global companies to showcase their innovations and explore partnerships. For Audi China, it’s an opportunity to demonstrate its commitment to the Chinese market and to engage with stakeholders.
Roscheck concluded, “By embracing the dynamism of the Chinese market and adapting to its speed, we aim to drive forward the future of mobility in China.”
Reference(s):
Audi China president: Our challenge is to adapt to 'Chinese speed'
cgtn.com
