At the 7th China International Import Expo (CIIE), green and sustainable development emerged as one of the most significant themes, highlighting China’s commitment to environmental stewardship. The expo provided a global platform for companies to showcase their latest advancements in environmental protection technologies and eco-friendly products.
Pontus Erntell, CEO, President, and Chief Sustainability Officer of IKEA China, shared his perspectives in an interview with CGTN anchor Michael Wang. Erntell emphasized the rising demand for sustainable products and services within the Chinese market, attributing this trend to increasing environmental awareness among consumers and supportive green policies from the Chinese government.
“We see a significant shift in consumer behavior towards sustainability,” Erntell remarked. “China’s green policies have not only encouraged businesses like ours to innovate but have also empowered consumers to make more environmentally conscious choices.”
Erntell highlighted how IKEA China is embracing these policies by integrating sustainability into its business model, from product design to supply chain practices. The company’s commitment aligns with China’s broader environmental goals, fostering a collaborative effort towards a greener future.
The discussions at the CIIE reflect a broader movement within China, where sustainable development is becoming a driving force in the economy. Businesses are increasingly recognizing the importance of eco-friendly practices, not just for compliance but as a response to market demand.
The 7th CIIE continues to serve as a catalyst for international collaboration on sustainability, bringing together industry leaders to share insights and forge partnerships. As China’s green policies continue to influence the business landscape, companies like IKEA China are poised to lead the way in sustainable innovation.
Reference(s):
cgtn.com
