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Aker BioMarine CEO Highlights Importance of CIIE Participation

Aker BioMarine CEO Matts Johansen has underscored the vital importance of participating in the China International Import Expo (CIIE), highlighting China’s role in the company’s global growth strategy. “The Chinese market is the fastest-growing market for our company, which is why we have come to the CIIE to establish new relationships and prepare for China’s future development,” Johansen said in an interview with CGTN’s Sun Shangyi.

Johansen expressed optimism about the opportunities the CIIE presents for fostering new partnerships and deepening the company’s presence in the Chinese market. He noted that engaging with the expo is pivotal for aligning with China’s evolving economic landscape and meeting the demands of its consumers.

“Being at the CIIE allows us to connect directly with stakeholders and understand the nuances of the Chinese market,” he added. “It’s an invaluable platform for us to showcase our products and commitment to China’s sustainable growth.”

Aker BioMarine, a leading biotech innovator in the krill industry, views China as a key market for its sustainable marine products. The company’s participation in the CIIE underscores its dedication to contributing to China’s health and wellness sector while supporting environmental stewardship.

The CIIE, held annually in Shanghai, serves as a significant event for international companies seeking to enter or expand their footprint in China. Johansen’s remarks reflect the broader sentiment among global businesses recognizing China’s vital role in the global economy.

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