China’s passion for outdoor sports is on the rise, reflected by a significant increase in enterprises catering to this growing interest. Data from qcc.com, an enterprise credit inquiry system platform, reveals that there are currently 61,000 outdoor sports-related enterprises operating in China.
In 2023, the number of new registrations rebounded impressively. A total of 2,527 new outdoor sports enterprises were established, representing a year-on-year increase of 16.94 percent. This surge underscores a nationwide trend of more people embracing outdoor activities and seeking healthier, active lifestyles.
The substantial growth in outdoor sports enterprises not only highlights rising consumer demand but also indicates promising opportunities for entrepreneurs and investors. The expanding market offers fertile ground for business professionals looking to engage with China’s dynamic outdoor sports sector.
Academics and market analysts may find this trend noteworthy as it reflects broader economic and social shifts within the country. For members of the Asian diaspora and cultural enthusiasts, this development showcases China’s evolving lifestyle and leisure preferences.
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Over 2,500 outdoor sports enterprises established in China last year
cgtn.com
