Fintech company Broadridge is setting its sights on significant growth in the Asia-Pacific (APAC) region, aiming to tap into the untapped potential of this dynamic market. At the recent Sibos 2024 conference, our correspondent Michael Wang sat down with David Runacres, President of Broadridge APAC, to delve into the company’s ambitious plans.
Strategic Growth Plans in APAC
Broadridge is no stranger to innovation in the fintech space, and its expansion into the APAC market is a testament to its commitment to global growth. “The Asia-Pacific region presents a wealth of opportunities for fintech solutions,” said Runacres. “We are focusing on delivering tailored services that meet the unique needs of this diverse market.”
Hong Kong’s Pivotal Role
Hong Kong’s strategic position as a global financial hub plays a significant role in Broadridge’s expansion strategy. “Hong Kong serves as a gateway to the broader APAC region,” Runacres explained. “Its robust financial infrastructure and business-friendly environment make it an ideal base for our operations.”
Leveraging AI for Fintech Innovation
In an industry where technology evolves rapidly, Broadridge is leveraging artificial intelligence (AI) to stay ahead of the curve. “AI is transforming the fintech landscape,” Runacres noted. “By integrating AI into our services, we can offer more efficient, accurate, and personalized solutions to our clients.”
The company plans to invest heavily in AI-driven platforms that enhance client experiences and streamline operations. This focus on innovation positions Broadridge to meet the growing demands of the APAC market.
Looking Ahead
As Broadridge embarks on this exciting journey into the APAC region, it remains committed to fostering strong relationships with local partners and clients. “Our goal is not just expansion but building lasting partnerships,” Runacres emphasized. “We are dedicated to contributing to the growth and success of the financial industry in Asia.”
With a strategic focus on Hong Kong, a commitment to AI innovation, and a tailored approach to the APAC market, Broadridge is poised to make significant strides in the fintech sector.
Reference(s):
Broadridge targets untapped APAC market for significant growth
cgtn.com
