The 8th China-German Automotive Conference kicked off in Munich, Germany on Tuesday, marking a significant moment for the automotive industries of both nations. During the event, Erwin Gabardi, CEO of Volkswagen (Anhui) Automotive, shed light on the company’s strategic move to deepen its roots in China.
In an earlier interview with CMG, Gabardi emphasized Volkswagen’s commitment to aligning more closely with the rapidly evolving Chinese market. He revealed that the establishment of a new research and development center in Hefei is a pivotal step toward this goal.
“Our aim is to shorten the development cycle by about 30 percent,” Gabardi stated. “By localizing our R&D efforts, we can better understand and anticipate the needs of Chinese consumers, ensuring that we stay ahead in this dynamic market.”
The decision to bolster local R&D capabilities reflects Volkswagen’s recognition of China’s influential role in the global automotive landscape. As consumer preferences shift towards innovative, technology-driven vehicles, the ability to swiftly adapt and innovate has become crucial.
Gabardi’s insights highlight the broader trend of international automotive companies investing in China not just as a market but as a hub for innovation. By fostering local talent and leveraging regional insights, Volkswagen aims to enhance its competitiveness and relevance among Chinese consumers.
The conference serves as a platform for German and Chinese automotive leaders to collaborate on future developments. As the industry faces challenges such as electrification, autonomous driving, and sustainability, such partnerships are essential for driving growth and innovation.
Volkswagen’s move to enhance its local presence is expected to not only accelerate its product development but also contribute to the growth of the automotive sector in Hefei and beyond. It underscores the importance of globalization with a localized approach in today’s interconnected economy.
Reference(s):
cgtn.com
