Logitech CEO Shares Vision on China’s Strategy, AI, and Sustainability
Swiss computer peripherals manufacturer Logitech has maintained a significant presence in the Chinese mainland market for decades. Thirty years ago, the company established its first manufacturing facility in Suzhou, Jiangsu Province, marking the beginning of a deep-rooted relationship with China.
Today, Logitech continues to strengthen its operations under the “In China, For China” strategy. This approach underscores the company’s commitment to serving the Chinese market by focusing on local needs and preferences.
Recently, CGTN reporter Wang Tianyu interviewed Logitech CEO Hanneke Faber to delve into the hardware supplier’s development plans in China. The discussion highlighted Logitech’s focus on innovation, particularly in the realms of artificial intelligence and sustainability.
Faber shared insights into how Logitech is navigating the evolving technological landscape in China, emphasizing the importance of aligning with the country’s digital advancements. She also addressed the company’s dedication to sustainable practices, reflecting a global shift towards environmentally responsible business operations.
As Logitech looks ahead, its long-standing presence and continued investment in the Chinese mainland market position it to capitalize on emerging opportunities. The company’s strategy signifies not only a commitment to growth but also a recognition of China’s pivotal role in the global technology sector.
Reference(s):
cgtn.com
