McDonald’s China has officially launched a new supply chain smart industrial park in Xiaogan City, central China’s Hubei Province. The inauguration took place on Wednesday, marking a significant step in the fast-food giant’s commitment to enhancing its operations within the country.
Phyllis Cheung, CEO of McDonald’s China, highlighted the company’s journey in China since entering the market in the 1990s. In an interview with CGTN’s Hu Binyi, she stated, “We have witnessed the opening-up and rapid development of the country over the past decades. The establishment of this industrial park is a testament to our dedication to better serve the markets in the central and western regions of China.”
The new smart industrial park is designed to optimize McDonald’s supply chain management through advanced technologies and innovative solutions. It aims to improve efficiency, reduce costs, and enhance food safety standards, catering to the growing demand in the region.
Cheung emphasized the strategic importance of the central and western regions for McDonald’s expansion plans. “These areas are experiencing robust economic growth and urbanization. By bolstering our supply chain capabilities here, we can ensure fresher ingredients, faster service, and a better dining experience for our customers,” she added.
The launch aligns with China’s broader initiatives to promote technological advancement and modernization in various industries. Local officials in Xiaogan City have expressed support for the project, anticipating that it will stimulate economic activity and create new job opportunities in the region.
As McDonald’s continues to expand its footprint across China, the smart industrial park represents a significant investment in the company’s long-term growth and commitment to the Chinese market.
Reference(s):
McDonald's China: Smart industrial park better serves Chinese market
cgtn.com
