China has witnessed robust growth in the culture and tourism market during the Dragon Boat Festival from June 8 to 10, highlighted by a surge in new travel trends. Data indicates that the number of travel bookings during the holiday period rose almost 70 percent year on year.
Travelers are increasingly embracing unique and immersive experiences, leading to a rise in cultural and eco-friendly tourism. Many chose to participate in traditional dragon boat races, explore historical sites, and engage with local customs, enriching their holiday experiences.
The surge in travel has not only boosted the tourism industry but also stimulated consumption in related sectors such as hospitality, dining, and retail. Local businesses across popular destinations have reported significant increases in sales, contributing positively to the economy.
Industry analysts attribute this growth to enhanced tourism infrastructure, effective promotional campaigns, and a growing desire among people to explore diverse aspects of their culture. The trend reflects a broader shift towards experiential travel, where tourists seek meaningful connections with the places they visit.
As new travel trends continue to emerge, the culture and tourism market is expected to maintain its robust growth, offering exciting opportunities for businesses and enriching experiences for travelers.
Reference(s):
New travel trends spur consumption during Dragon Boat Festival
cgtn.com
