As Mother’s Day approaches, a new trend is sweeping across China: Gen-Zs are inviting their mothers to participate in trendy photoshoots, offering them a chance to experience youth culture firsthand. This unconventional gift is quickly gaining popularity among young adults eager to create lasting memories with their moms.
Traditional gifts like flowers, jewelry, health products, and cosmetics remain in high demand. However, the emergence of photoshoots as a preferred gift choice reflects a shift in how the younger generation wishes to celebrate and connect with their parents. By involving their mothers in youthful experiences, Gen-Zs aim to bridge generational gaps and foster deeper relationships.
“I wanted to give my mom something special this year,” said Li Wei, a 22-year-old university student from Beijing. “A photoshoot allows us to spend quality time together and capture moments we’ll treasure forever.”
Photography studios across the country have noticed an uptick in bookings for mother-daughter and mother-son sessions. Many are offering special packages tailored for Mother’s Day, featuring contemporary themes and styling that appeal to both generations.
Economists note that this trend reflects a broader shift in consumer behavior among China’s youth, who are seeking experiential gifts over material ones. It also signifies the influence of social media, where sharing visually appealing moments has become integral to personal expression.
As the holiday approaches, it’s clear that Gen-Zs are redefining traditional celebrations, bringing fresh perspectives and innovative ways to honor their mothers.
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Gen-Zs invite moms to experience youth consumption on Mother's Day
cgtn.com
