A growing trend in China is seeing urban residents swapping city lights for the charm of village life. This new form of rural tourism offers short stays in villages, providing an authentic countryside experience that contrasts sharply with urban living.
As part of China’s push for rural revitalization, promoting tourism has become a key strategy. The initiative aims not only to boost local economies but also to bridge the urban-rural divide by fostering understanding and appreciation between city dwellers and rural communities.
Videos showcasing these rural experiences have gone viral, amassing nearly 300 million views on popular short video platforms. The allure lies in the simplicity and tranquility of village life—fresh air, traditional farming practices, and a strong sense of community that many urbanites find refreshing.
For farmers and rural workers, this influx of tourists translates into new opportunities. By hosting guests, they can diversify their income, promote local products, and preserve cultural heritage. The interaction also allows for an exchange of ideas, potentially leading to innovations in agriculture and sustainable living practices.
Journalist Cao Chufeng recently ventured into the countryside to explore this phenomenon firsthand. Through her journey, she discovered that the appeal for urban residents extends beyond leisure; it’s a search for authenticity and a desire to reconnect with nature.
As the trend continues to gain momentum, the prospects for such tourism projects appear promising. They not only contribute to rural development but also enrich the lives of those seeking a respite from the bustle of city life.
Reference(s):
New form of tourism offers urban residents short stays in villages
cgtn.com
