Beijing, October 2024 — In a bold affirmation of Volkswagen’s long-standing relationship with China, Thomas Schäfer, CEO of Volkswagen Passenger Cars Brand, declared the company’s unwavering commitment to the Chinese market. Speaking at Auto China 2024, Schäfer emphasized, “China is Volkswagen’s largest single market and a second home. We will steadfastly work with our partners in China to jointly create a sustainable future.”
The German automotive giant, with a history spanning four decades in China, showcased its latest concept car at the event. Designed with what Schäfer described as “Chinese DNA,” the new model represents Volkswagen’s dedication to catering to the preferences and expectations of Chinese consumers.
A Lasting Partnership
Volkswagen’s deep-rooted presence in China has been marked by continuous investment and collaboration with local partners. The company’s commitment goes beyond mere business interests; it reflects a strategic alliance that has contributed significantly to China’s automotive industry growth.
“Whatever happens, we will stay in China,” Schäfer assured during his interview with Li Mengyuan of CGTN. This statement comes amid global economic uncertainties and shifts in the automotive sector towards electrification and sustainability.
Investing in Innovation
The unveiling of the new concept car at Auto China 2024 symbolizes Volkswagen’s forward-looking approach. Incorporating advanced technology and design elements inspired by Chinese culture and consumer insights, the vehicle is a testament to the company’s commitment to innovation tailored to the local market.
Volkswagen’s focus on sustainability aligns with China’s initiatives to promote environmentally friendly vehicles. By collaborating with Chinese partners, Volkswagen aims to contribute to the reduction of carbon emissions and the advancement of electric vehicle technology.
Strengthening Ties
The CEO’s remarks highlight the strategic importance of China to Volkswagen’s global operations. As the automotive industry navigates a transformative period, the company’s unwavering stance underscores its intent to play a pivotal role in China’s automotive and economic landscape.
Schäfer’s message resonates with industry professionals, investors, and consumers alike, reaffirming that Volkswagen values its relationship with China and sees a prosperous future in continued collaboration.
Reference(s):
CEO of Volkswagen Brand: Whatever happens, we will stay in China
cgtn.com
