Record-breaking Travel and Box Office Numbers Mark China’s Spring Festival
As China’s eight-day Spring Festival holiday unfolds, the nation anticipates unprecedented records in both travel volumes and box office revenues. The festival, which concludes on February 17, showcases the vibrancy of China’s cultural celebrations and the strength of its domestic consumption.
Tens of Millions Embark on Railway Journeys
The China State Railway Group (CSRG) reports that nearly 12.93 million passenger trips were made on China’s railways on Tuesday, with an estimated 14.2 million expected on Wednesday. For two consecutive days, daily ridership has surpassed 10 million, driven by tourism, family reunions, and people returning to their hometowns.
Major cities such as Shanghai, Beijing, Guangzhou, Wuhan, Hangzhou, and Shenzhen have seen significant increases in passenger flows, exceeding pre-festival peaks. Data from the official ticket-booking website, 12306.cn, indicates that Guangzhou and Shenzhen were the most popular destinations on Wednesday, while Harbin and Wuhan were the top departure cities for the third straight day.
Box Office Boom Reflects Strong Consumer Confidence
Alongside the surge in travel, China’s box office is experiencing a remarkable boom during the Spring Festival. Cinemas across the country are reporting high attendance, contributing to what is expected to be a record-breaking revenue period for the film industry.
The dual rise in travel and entertainment spending underscores the robust consumption power of Chinese consumers during the festival period. This trend not only highlights the cultural significance of the Spring Festival but also points to a positive economic outlook.
Related Reading: Chinese Shoppers, Travelers Show Strong Consumption Power During Spring Festival
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Travel peak, new box office record as Chinese enjoy Spring Festival
cgtn.com
