Chengdu, the capital of Sichuan Province in southern China, is experiencing a remarkable surge in ice and snow sports, fueling growth in tourism and consumer spending.
Traditionally known for its mild climate and rich cultural heritage, Chengdu is embracing the winter economy as skiing and other ice activities gain popularity across the nation. During the recent Spring Festival holiday, residents and visitors flocked to winter sports venues, highlighting a significant shift in recreational preferences.
Winter Sports Thrive Beyond China’s Northern Regions
While northern China has long been associated with winter activities, the trend is expanding southward. Chengdu’s investment in ice and snow facilities has paid off, attracting enthusiasts eager to experience the thrill of skiing without traveling to colder areas.
The local government’s support for winter sports infrastructure has not only provided new entertainment options but also stimulated the local economy. Hotels, restaurants, and retail businesses have reported increased patronage, reflecting the broader impact of the winter sports boom.
A Boost to the Tourism Sector
Tour operators are capitalizing on this growing interest by offering specialized winter packages. These initiatives aim to showcase Chengdu’s unique blend of cultural attractions and new winter sports opportunities, appealing to both domestic and international travelers.
Analysts suggest that Chengdu’s success could serve as a model for other southern cities looking to diversify their economies and tourism offerings. The integration of winter sports into Chengdu’s tourism portfolio demonstrates the city’s adaptability and forward-thinking strategies.
Looking Ahead
The rising enthusiasm for winter activities is expected to continue, with plans for additional facilities and events in the pipeline. Chengdu’s embrace of the winter economy signifies a broader shift in China’s leisure and tourism landscape, reflecting changing consumer interests and the potential for economic growth beyond traditional industries.
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Chengdu's rise in ice and snow sports boosts consumption and tourism
cgtn.com
