Chinese travelers are embracing artificial intelligence to plan seamless trips, with major tourism platforms and local governments rapidly integrating AI-driven solutions. Services now offer personalized itineraries in minutes – from crafting a three-day Shanghai cultural tour to designing a 15-day Canadian nature expedition.
Platforms like Fliggy and Ctrip report that users simply input preferences such as "historical sites" or "family-friendly hikes," with AI generating tailored recommendations combining flight options, hotel bookings, and off-the-beaten-path attractions. Shanghai's "Smart Travel Ambassador" chatbot, for instance, curates routes using real-time crowd data and transportation updates.
Analysts note the trend aligns with China's digital economy growth, citing a 210% year-on-year increase in AI travel tool usage. "This isn't just convenience – it's reshaping how travelers engage with destinations," said tech researcher Li Wei. Meanwhile, provinces like Zhejiang are testing augmented reality guides at UNESCO heritage sites, blending historical storytelling with interactive navigation.
The shift comes as international destinations compete for China's outbound tourism resurgence. With AI tools now suggesting lesser-known European towns alongside classic Asian routes, travelers gain unprecedented access to cross-cultural experiences while businesses acquire data-driven market insights.
