Anti-U.S. sentiment is escalating across Europe, driven by dissatisfaction with policies linked to the Trump administration, resulting in consumer-led boycotts of American brands and a sharp decline in tourism to the United States.
In France, grassroots efforts include a new app that identifies U.S.-made products, empowering shoppers to avoid brands like Tesla and Coca-Cola. A local survey shows strong public backing for such boycotts, with one resident quoted as saying, "We vote with our wallets."
Denmark has witnessed similar shifts, with Carlsberg CEO Jacob Aarup-Andersen confirming falling Coca-Cola sales. Retailers are pivoting to promote European alternatives, and some stores have removed American snacks entirely. The Trump administration's interest in purchasing Greenland reportedly fueled Danish frustrations.
The European Central Bank's March 2025 Consumer Expectations Survey revealed an 80/100 median willingness among Europeans to abandon U.S. goods if trade tensions escalate, prioritizing principle over price. Analysts note this trend reflects deeper geopolitical discontent.
Tourism data adds to the story: Global visits to the U.S. fell 3.3% year-over-year, plunging 11.6% in March 2025 alone. Multiple European nations have issued travel advisories citing tightened U.S. immigration policies.
As cross-Atlantic tensions reshape consumer behavior and mobility, businesses and policymakers are recalibrating strategies to address this evolving landscape.
