Global trade tensions remain elevated, with the latest economic and trade friction index hitting 106 in February 2025, according to data from the China Council for the Promotion of International Trade (CCPIT). The U.S., EU, and South Africa lead global trade restrictive measures, with the U.S. maintaining its position as the top issuer of punitive tariffs and sanctions for eight consecutive months.
Amid escalating tariffs targeting Chinese goods, businesses face mounting challenges, including reduced export orders and rising production costs. In response, the CCPIT has introduced a multi-pronged strategy to stabilize foreign trade, emphasizing market diversification and enhanced support for enterprises exploring emerging economies.
Chinese exporters are pivoting from traditional markets like Europe and North America to regions such as Belt and Road countries, ASEAN member states, and Africa. Participation in international exhibitions, localized marketing networks, and partnerships with regional firms are driving this shift, insulating companies from unilateral tariffs imposed by Western economies.
Cross-border e-commerce platforms like Pinduoduo are also playing a critical role, leveraging big data to match supply with global demand. Innovations such as “drop shipping” and overseas warehouses are streamlining logistics, reducing inventory pressures, and accelerating distribution efficiency. Simultaneously, domestic consumption is being bolstered as companies showcase high-quality products to local consumers, balancing international and domestic markets.
Analysts highlight that these measures not only mitigate immediate tariff impacts but also align with long-term economic resilience goals, fostering adaptability in an increasingly fragmented global trade landscape.
