As global trade tensions reshape the luxury automotive sector, Bentley CEO Frank-Steffen Walliser revealed plans to adapt to tariff shifts and electrification demands during an exclusive interview at the 2023 Shanghai Auto Show.
\"We\'re fortifying our supply chains while maintaining flexibility in production,\" Walliser told CGTN\'s Wang Tianyu. His comments follow recent EU and US tariff increases averaging 20% on imported vehicles, creating headwinds for high-end manufacturers.
The British marque sees opportunity in China\'s booming EV market, where premium electric vehicle sales grew 48% YoY. \"Our Beyond100 strategy aligns with China\'s carbon neutrality goals,\" Walliser noted, referencing Bentley\'s $3.4 billion electrification commitment through 2030.
Analysts highlight Asia\'s growing importance, with China now accounting for 28% of global luxury car sales. This shift comes as automakers balance localized production demands with export market volatility.
When questioned about tariff impacts, Walliser maintained optimism: \"True luxury transcends trade cycles. Our focus remains delivering craftsmanship that resonates across markets.\"
