As spring blooms across Asia, artisans in Jinhua, Zhejiang Province, are breathing new life into a centuries-old tradition: Qingming Festival rice cakes. Local craftspeople have transformed the iconic green-hued delicacy—traditionally made with glutinous rice flour and Chinese mugwort—into vibrant edible art adorned with intricate floral designs, blending heritage with modern creativity.
The cakes, now trending on Chinese social media, reflect the season’s colors through hand-shaped petals and leaves. Workshops report increased demand from younger buyers drawn to the aesthetic fusion, while older residents praise the preservation of Qingming’s cultural essence. The festival, observed on April 4 this year, honors ancestors through rituals and seasonal foods.
One master artisan told KhabarAsia: "These designs connect generations. The patterns mirror nature’s renewal during Qingming, reminding us that traditions can evolve without losing their roots." The innovation comes as China sees growing interest in reviving cultural heritage through contemporary reinterpretations.
Food historians note that Qingming rice cakes (Qingtuan) date back over 2,000 years. Their revival aligns with broader trends across Asia, where traditional festivals are being reinvigorated through culinary creativity and sustainable practices.
