From manga-inspired merchandise to whale conservation campaigns, China's youth-driven "guzi economy" – a playful localization of the English word "goods" – is reshaping commerce, culture, and environmental stewardship. In the latest episode of Meet China, CGTN's Lily Lyu investigates how this trend bridges ancient heritage and modern innovation.
Pop Culture Meets Commerce
The guzi economy leverages anime, gaming, and digital fandoms to create bespoke products for Generation Z. Limited-edition collaborations between museums and pop culture franchises have turned historical artifacts into viral merchandise, with items like Tang Dynasty-inspired makeup palettes selling out within hours online.
Museums Reborn Through Design
Institutions like the Palace Museum and Shaanxi History Museum now employ AR-powered exhibitions and 3D-printed replicas, attracting 63 million young visitors in 2023. "We're turning relics into relatable stories," explains lead designer Wang Xue in the episode, showcasing a Warring States period sword redesigned as a USB drive.
Whales Boost Eco-Tourism
Weizhou Island's Bryde’s whale conservation program demonstrates the trend’s environmental impact. Citizen science initiatives have led to a 40% increase in tourism revenue while reducing plastic waste by 28% since 2021. "Protecting whales became our shared cultural identity," says marine biologist Li Wei.
