Beijing witnessed the launch of the \"China Travel with Chinese Films\" initiative on Monday at the China National Film Museum. This new program aims to capitalize on the international success of recent Chinese New Year blockbusters such as Ne Zha II, Creation of the Gods II: Demon Force, and Detective Chinatown 1900 to attract more overseas visitors to China.
Hosted by the China Film Administration and China Media Group (CMG), and organized by China Global Television Network (CGTN) and the Film Channel Program Center, the initiative focuses on the \"film + tourism\" concept. By integrating Chinese film screenings, international film festivals, and overseas Chinese film festivals, the program encourages foreign audiences to experience China's rich culture and landscapes through cinematic storytelling.
The initiative also aims to develop themed travel routes that provide immersive experiences in both movie culture and China's natural and cultural sites. This strategy effectively links media exposure with consumer engagement, fostering a deeper connection between audiences and the destination.
Jiang Qiudi, head of CMG’s Europe Bureau, emphasized that CMG will utilize its global network of foreign correspondents and partnerships with international media outlets and social platforms to promote the initiative. CMG plans to expand the initiative's reach, strengthen collaborations with international film institutions, and establish flagship events that showcase outstanding Chinese films, thereby enhancing the global presence of Chinese cinema.
The launch event featured updates from filmmakers and production teams behind this year's New Year blockbusters, highlighting their box office performance worldwide. Attendees included representatives from CMG, the Film Bureau of the Publicity Department of the CPC Central Committee, major Chinese film production and distribution companies, film studios, travel agencies, and the Silk Road International Film Festival.
