The 2025 China Media Group (CMG) Spring Festival Gala, a cornerstone of Chinese New Year celebrations, has entered its final rehearsal phase. Known for its rich cultural significance, this annual event, or Chunwan in China, combines innovation with tradition, captivating audiences in both China and the world.
On January 22, the gala completed its fourth rehearsal, finalizing its lineup of performances and technical elements. With cutting-edge AR and VR technology, the show promises an immersive experience, blending classic acts like songs, dances, skits and crosstalk with interactive elements to engage audiences and attract a broader audience, particularly younger generations.
Adding to the festive atmosphere, the gala has unveiled its official mascot, \"Si Sheng Sheng,\" a vibrant green snake symbolizing the Year of the Snake. Inspired by traditional Chinese culture, the design incorporates intricate details like the spiral patterns from a gilded silver \"Ruyi\" discovered in northwest China's Shaanxi's Famen Temple, representing prosperity. The mascot's body features interwoven vines symbolizing vitality and is adorned with flowers such as begonia, magnolia and peony, crafted with exquisite filigree techniques. The thoughtful design blends heritage with artistry, encapsulating the celebratory spirit of the Spring Festival.
Reference(s):
2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
