The Spring Festival, the most cherished traditional celebration in the Chinese mainland, is not only a time for family reunions but has also become a major driver of consumption. This year, the Chinese government has designated New Year's Eve as a statutory holiday, extending the Spring Festival holiday to eight days and creating even more opportunities for businesses to thrive.
Extended Holiday Fuels Tourism Boom
The eight-day holiday has sparked people's enthusiasm for travel. According to the Ministry of Transport, this year's Spring Festival travel rush is expected to set new records in total trips. Over the 40-day period, cross-regional travel is projected to reach 9 billion trips.
During this Spring Festival, many individuals in the Chinese mainland opted for both family reunions and travel. \"The longer holiday gives me the flexibility to both visit family and take a trip,\" said Fang Ying from Lanzhou City, Gansu Province, who plans to reunite with her family before heading to Japan for skiing.
Reference(s):
cgtn.com
