China’s Spring Festival holiday box office has reached a new milestone, surpassing $276 million in revenue, as moviegoers flock to theaters to celebrate the first day of the Year of the Snake.
According to box office tracker Dengta Data, by 4:23 p.m. on Wednesday, the holiday box office revenue, including pre-sold tickets, exceeded 2 billion yuan (over $276 million).
This year’s Spring Festival lineup features six films: The Legend of the Condor Heroes: The Great Hero, Ne Zha 2, Detective Chinatown 1900, Creation of the Gods II: Demon Force, Operation Hadal, and Boonie Bears: Future Reborn. Notably, the first four films each garnered over 200 million yuan in pre-sale ticket sales, marking the most successful pre-sale period in history.
The diverse range of genres and themes in these films cater to a wide array of audience preferences. Compared to last year’s Spring Festival lineup, which was dominated by comedies and dramas, this year features mythology, epic tales, war stories, action-packed adventures, martial arts, animation, comedy, and science fiction. This rich variety ensures that there is something for everyone, fueling excitement among moviegoers.
Reference(s):
China's Spring Festival holiday box office tops $276 million
cgtn.com