The 2025 China Media Group (CMG) Spring Festival Gala, a cornerstone of Chinese New Year celebrations, is entering its final rehearsal phase. Known locally as Chunwan, this annual event holds immense cultural significance, captivating audiences both in the Chinese mainland and around the world.
On January 22, the gala completed its fourth rehearsal, finalizing a diverse lineup of performances and technical elements. Embracing innovation, the show integrates cutting-edge augmented reality (AR) and virtual reality (VR) technologies to offer an immersive experience. Classic acts such as songs, dances, skits, and crosstalk are enhanced with interactive components, aiming to engage a broader audience, particularly younger generations.
Enhancing the festive atmosphere, the gala has introduced its official mascot, \"Si Sheng Sheng,\" a vibrant green snake symbolizing the Year of the Snake. Drawing inspiration from traditional Chinese culture, the mascot features intricate spiral patterns reminiscent of a gilded silver \"Ruyi\" from the Famen Temple in Shaanxi province, representing prosperity. The design also includes interwoven vines and flowers like begonia, magnolia, and peony, crafted with exquisite filigree techniques. \"Si Sheng Sheng\" embodies a blend of heritage and artistry, capturing the celebratory spirit of the Spring Festival.
Reference(s):
2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
