The 2025 Spring Festival holiday, spanning from January 28 to February 4, witnessed a remarkable surge in both tourism and consumption across China.
According to the Ministry of Culture and Tourism, a staggering 501 million domestic trips were undertaken during the eight-day holiday, reflecting a 5.9 percent increase compared to the previous year. This surge highlights the enduring popularity of Spring Festival as a key period for travel and leisure within the country.
In addition to the boost in tourism, total domestic spending during the holiday reached an impressive 677 billion yuan ($93 billion), marking a 7 percent year-on-year growth. This increase underscores the strong consumer confidence and vibrant economic activities fueled by the festive season.
The data suggests that the Spring Festival continues to be a pivotal time for economic stimulation, benefiting various sectors including travel, hospitality, retail, and entertainment. As China remains a significant player in the global economy, these trends offer valuable insights for business professionals and investors looking to capitalize on emerging opportunities within the region.
For travelers and cultural enthusiasts, the Spring Festival presents a unique opportunity to experience China's rich traditions and dynamic urban landscapes, making it a prime time for cultural exploration and tourism.
Reference(s):
Graphics: Spring Festival tourism and consumption boom in China
cgtn.com
