The Chinese mainland reached a new milestone on Wednesday, marking the Spring Festival, also known as Chinese New Year, with a record-breaking daily box office revenue of 1.805 billion yuan ($249 million).
A total of 35.15 million moviegoers attended screenings on the day, surpassing the previous records set during the 2021 Spring Festival, according to the China Film Administration (CFA).
The Spring Festival holiday, spanning from January 28 to February 4 this year, is one of the most lucrative movie-going seasons in the Chinese mainland, extending one day longer than in previous years.
Leading the box office were six domestic films that debuted on Wednesday, featuring a diverse range of genres including Chinese mythology, wuxia—highlighting martial arts and chivalry—comedy, fantasy, animation, and drama.
Huajin Securities highlighted that these new releases cater to various audience preferences, with most films being part of highly rated, high-grossing franchises known for their strong reputations and large fan bases.
Since December last year, the CFA has encouraged relevant institutions to allocate approximately 600 million yuan in moviegoing consumption subsidies. Analysts believe this initiative aims to maximize the consumption potential of moviegoers.
Kaiyuan Securities forecasts that total box office takings will increase by 6.7 percent year-on-year, reaching 8.54 billion yuan during the 2025 Spring Festival holiday.
Reference(s):
China sees new daily box office revenue record during Spring Festival
cgtn.com
