The Spring Festival holiday season in the Chinese mainland has kicked off with a record-breaking box office performance, exceeding 2 billion yuan (over $276 million) as of 4:23 p.m. on Wednesday, according to box office tracker Dengta Data.
Millions of residents of the Chinese mainland chose to celebrate the first day of the Year of the Snake by heading to theaters, driving the holiday box office to new heights. This surge is fueled by the release of six highly anticipated films: The Legend of the Condor Heroes: The Great Hero, Ne Zha 2, Detective Chinatown 1900, Creation of the Gods II: Demon Force, Operation Hadal, and Boonie Bears: Future Reborn.
Remarkably, the first four films each achieved over 200 million yuan in pre-sold tickets, marking the most successful pre-sale period in the history of the Chinese mainland's Spring Festival box office. This impressive feat underscores the strong anticipation and support from audiences for diverse cinematic offerings.
The selection of films this year showcases a wide range of genres and themes, catering to varied audience preferences. Unlike the previous year's lineup, which was predominantly composed of comedies and dramas, this year's offerings include mythology, epic tales, war stories, action-packed adventures, martial arts, animation, comedy, and science fiction. This rich variety ensures that moviegoers have ample options to choose from, contributing to the heightened excitement and robust box office performance.
Reference(s):
China's Spring Festival holiday box office tops $276 million
cgtn.com
