The Chinese mainland's daily box office reached a new milestone on Wednesday, the Spring Festival, also known as Chinese New Year, generating an impressive record of 1.805 billion yuan ($249 million) in earnings.
A total of 35.15 million moviegoers attended screenings that day, surpassing previous records set during the 2021 Spring Festival, according to the China Film Administration (CFA).
The annual Spring Festival holiday, spanning from January 28 to February 4 this year, is one of China's most lucrative movie-going seasons and extended by one day compared to previous years.
Leading the box office chart are six domestic films that debuted on Wednesday, encompassing genres such as Chinese mythology, wuxia—which features martial arts and chivalry, comedy, fantasy, animation, and drama.
Huajin Securities highlighted that these six new releases offer a diverse range of genres, catering to various audience preferences. Additionally, most of these films are installments in highly rated, high-grossing franchises with strong reputations and large fan bases.
Since December last year, the CFA has encouraged relevant institutions to allocate approximately 600 million yuan in moviegoing consumption subsidies. Analysts suggest that this move aims to unlock the full consumption potential of moviegoers.
Kaiyuan Securities predicts that total box office takings will see a 6.7-percent year-on-year increase, reaching 8.54 billion yuan during the 2025 Spring Festival holiday.
Reference(s):
China sees new daily box office revenue record during Spring Festival
cgtn.com
