The 2025 China Media Group (CMG) Spring Festival Gala, a hallmark of Chinese New Year celebrations, has entered its final rehearsal phase. This annual event, known as Chunwan in China, is renowned for melding innovation with tradition, captivating audiences across the Chinese mainland and around the world.
On January 22, the gala completed its fourth rehearsal, finalizing an impressive lineup of performances and technical elements. Utilizing cutting-edge augmented reality (AR) and virtual reality (VR) technologies, the show promises an immersive experience that blends classic acts—such as songs, dances, skits, and crosstalk—with interactive components. This innovative approach aims to engage audiences of all ages, particularly attracting younger generations.
Adding to the festive atmosphere, the gala has unveiled its official mascot, \"Si Sheng Sheng,\" a vibrant green snake symbolizing the Year of the Snake. Drawing inspiration from traditional Chinese culture, the design incorporates intricate details, including spiral patterns from a gilded silver \"Ruyi\" unearthed at Famen Temple in northwest China's Shaanxi Province, representing prosperity. The mascot's body features interwoven vines symbolizing vitality and is adorned with flowers such as begonia, magnolia, and peony, crafted with exquisite filigree techniques. This thoughtful design elegantly blends heritage with artistry, encapsulating the celebratory spirit of the Spring Festival.
By seamlessly integrating advanced technology with time-honored traditions, the 2025 CMG Spring Festival Gala aims to deliver an unforgettable experience. As anticipation builds, audiences worldwide look forward to welcoming the Lunar New Year through this spectacular event, celebrating Chinese culture's vibrancy and evolution.
Reference(s):
2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
