On the first day of the Year of the Snake, Chinese audiences ushered in the new lunar year by flocking to cinemas, propelling the nation's box office to unprecedented heights.
By 4:23 p.m. on Wednesday, China's box office revenue during the Spring Festival holiday, including pre-sold tickets, had surpassed 2 billion yuan (over $276 million), according to box office tracker Dengta Data.
Six films are slated for release during the holiday period: \"The Legend of the Condor Heroes: The Great Hero,\" \"Ne Zha 2,\" \"Detective Chinatown 1900,\" \"Creation of the Gods II: Demon Force,\" \"Operation Hadal,\" and \"Boonie Bears: Future Reborn.\" The first four titles each exceeded 200 million yuan in pre-sale ticket sales, marking the most successful pre-sale period in history.
The diverse lineup of films offers a wide range of genres and themes, catering to various audience preferences. Unlike last year's Spring Festival releases, which were dominated by comedies and dramas, this year's selection includes mythology, epic tales, war stories, action-packed adventures, martial arts, animation, comedy, and science fiction. This rich variety ensures there's something for everyone, and moviegoers are expressing excitement.
Industry analysts attribute the record-breaking sales to the compelling film selection and the enthusiasm of audiences eager to celebrate the Spring Festival with cultural and entertainment experiences. The robust box office performance also signals a strong recovery for China's film industry.
Reference(s):
China's Spring Festival holiday box office tops $276 million
cgtn.com
