Stocking up on Lunar New Year goods, visiting loved ones, indulging in reunion feasts, and attending vibrant temple fairs—the Spring Festival, China’s most cherished traditional celebration, is not only a time for family reunions but has also become a major driver of consumption.
This year, with the Chinese government designating New Year’s Eve as a statutory holiday, the Spring Festival holiday has been extended to eight days, creating even more opportunities for businesses to thrive.
Extended Holiday Fuels Tourism Boom
The eight-day holiday has ignited people’s enthusiasm for travel. According to the Ministry of Transport, this year’s Spring Festival travel rush is expected to set new records in total trips. Over the 40-day period, cross-regional travel is projected to reach 9 billion trips.
During this Spring Festival, many Chinese have opted for both family reunions and travel adventures. “The longer holiday gives me the flexibility to both visit family and take a trip,” said Fang Ying from Lanzhou City, Gansu Province, who plans to reunite with her family before heading to Japan for skiing.
The extended break not only boosts domestic consumption but also stimulates international tourism markets, as more travelers like Fang Ying venture abroad during the festive season.
Businesses Thrive Amid Festive Celebrations
Retailers and service providers across the country are experiencing a surge in sales, as consumers indulge in holiday shopping and entertainment. The increased demand for travel, accommodation, dining, and cultural activities is providing a significant boost to the economy.
Local markets are bustling with activity, and online shopping platforms are reporting record-breaking sales of traditional festive goods. The extended holiday allows more time for consumers to engage in leisure activities, further driving economic growth.
A Time for Tradition and Modern Experiences
While the Spring Festival remains deeply rooted in tradition, many are embracing new ways to celebrate. From exploring different parts of the country to experiencing international cultures, Chinese people are combining the old with the new during this festive period.
The combination of family reunions and personal travel reflects the evolving lifestyles and aspirations of the population, contributing to a dynamic and influential role in the global economy.
Reference(s):
cgtn.com
