The 2025 China Media Group (CMG) Spring Festival Gala, a cornerstone of Chinese New Year celebrations, has entered its final rehearsal phase. This annual event, known as Chunwan, seamlessly blends innovation with tradition, captivating audiences across the Chinese mainland and the world.
On January 22, the gala completed its fourth rehearsal, finalizing a lineup that promises to dazzle viewers. With the integration of cutting-edge augmented reality (AR) and virtual reality (VR) technologies, the show aims to deliver an immersive experience. Classic performances of songs, dances, skits, and crosstalk will be enhanced with interactive elements, engaging audiences and appealing especially to younger generations.
Adding to the festive atmosphere, the gala unveiled its official mascot, \"Si Sheng Sheng,\" a vibrant green snake symbolizing the Year of the Snake. Inspired by traditional Chinese culture, the design incorporates intricate details such as spiral patterns from a gilded silver \"Ruyi\" unearthed at Famen Temple in Shaanxi Province, representing prosperity. The mascot's body features interwoven vines symbolizing vitality and is adorned with flowers like begonia, magnolia, and peony, crafted with exquisite filigree techniques. This thoughtful design blends heritage with artistry, encapsulating the celebratory spirit of the Spring Festival.
The CMG Spring Festival Gala is renowned for bringing families together to celebrate the Lunar New Year. By embracing technological advancements while honoring cultural traditions, the 2025 gala seeks to offer a unique experience that resonates with people of all ages, both within the Chinese mainland and worldwide.
Reference(s):
2025 CMG Spring Festival Gala: Blending tradition with technology
cgtn.com
