Millions of Chinese people ushered in the Year of the Snake by flocking to cinemas across the country on Wednesday, propelling the Spring Festival holiday box office to unprecedented heights.
As of 4:23 p.m. on the first day of the Lunar New Year, China's box office revenue during the Spring Festival holiday, including pre-sold tickets, had exceeded 2 billion yuan (over $276 million), according to box office tracker Dengta Data.
Six highly anticipated films are slated for release during the festive period: \"The Legend of the Condor Heroes: The Great Hero,\" \"Ne Zha 2,\" \"Detective Chinatown 1900,\" \"Creation of the Gods II: Demon Force,\" \"Operation Hadal\" and \"Boonie Bears: Future Reborn.\" The first four have each surpassed 200 million yuan in pre-sale ticket sales, marking the most successful pre-sale period in history.
This year's film lineup offers a diverse array of genres and themes, catering to a wide spectrum of audience preferences. Compared to last year's Spring Festival, which was dominated by comedies and dramas, the current selection includes mythology, epic tales, war stories, action-packed adventures, martial arts, animation, comedy, and science fiction. This rich variety ensures that there is something for everyone, and moviegoers are expressing their excitement.
The surge in box office revenue reflects the growing enthusiasm of Chinese audiences for cinematic experiences during the Spring Festival. With a mix of traditional stories and innovative productions, the film industry is celebrating both cultural heritage and modern creativity.
Reference(s):
China's Spring Festival holiday box office tops $276 million
cgtn.com
